During my Graphic Design 2 class, we spent the entire semester on the subject of corporate branding and how to built a successful campaign out of it. Our assignment was to build a Men’s Cologne out of a fictional character, in which I end up choosing Bruce Wayne as the character for my Cologne. For me, A cologne symbolize a high standard for Men, and in my opinion the perfect person to symbolize the rich and wealthy in the fictional world can be none other then Bruce Wayne.
Our first assignment was to design the logo for the cologne. My first inspiration was to look at the logo of many other cologne from brand names like C&K, Ralph Lauren, and many others. In logo design, the goal was to create a successful design that its easy to recognize, but it also at the same time that it can connect to the targeted audience. For Bruce Wayne, the first image that came to my mind was the Batman symbol that shines above the city of Gotham. So my first initial idea was that the logo well represent the Wayne’s Tower and that there are those huge night beams shines behind it it.
For my first concept design was to use the night beam to show the letter “W” which stands for Wayne, as dive more into the design I started to look into other aspect of the logo. I want the logo to built up from three different shapes or elements and form into one design that’s both balanced and well structured.
After numerous attempts, I got the advice from my instructor to add a little batman into the mix, since this cologne has somewhat a Dark Knight theme. I came up with collection of designs in my notebook. I tried many attempts to corporate the bat logo into the design, but all was disappointing in my view. Finally, I gave up the idea of the batman logo and thought to blend some other factor from batman.
The idea I came up with to just his cape instead, that in the shadowy night all you can see of him is his cape. With this insite came to my mind I went back to the drawing board and finally got the first draft for the design of the logo.
The first of my final designs, as you can see if you upside it still somewhat symbolize the night beam from my initial designs, but if you downwards you can make out batman cape as he taking a leap from buildings.
Here’s the final design in black and white
And the color version
After the logo was established we can slowly move on to the campaign itself. In my next few post I gonna share you everything from Poster Design to the design of the cologne bottle itself. So stay tune!
